Project

overview

Choice Recovery was in need of a website and brand refresh to highlight their positive message of help and hope.

I developed an abstract logo to symbolize the concept of choosing to “take the first step” in recovering your complete self. I also introduced calming natural imagery, clean consistent typography, and strong visual hierarchy to create a consistent branding experience.

For their website, I created a more mobile and user friendly experience. I reorganized their existing information into a more intuitive flow with clear calls-to-action, while incorporating best web practices.

Services

Provided