Project

overview

Debt Direction needed a logo, brand, and website design to clearly and effectively communicate it’s purpose of debt relief.

I created a strong but easy-to-digest logo that could carry the weight of the brand. Based on the “debt-recovery-as-a-journey” theme, I developed a simple compass icon to indicate the company’s ability to guide a client out the debt wilderness. With typographic emphasis on “direction” the wordmark is intended to convey positive focus on recovery.

I established a vibrant and friendly creative direction that would stand out in the financial space but also project professionalism. I married rich imagery with stylized iconography, and a bright palette to create an uplifting and positive emotional connection.

Services

Provided